Making the Difference

The difference that makes the difference between your company and your competitors boils down to better marketing, better organisation, more efficient processes and better financial control.

I can help you to create a living, breathing marketing (and sales) funnel with Internet-based strategies as its central pillar, and establish your marketing blueprint. This documents your preferred, tried and tested, marketing channels and campaigns that efficiently drive leads into the top of the funnel and converts them into customers coming out at the bottom, with the expected yield for each stage of the conversion process.

W. Edwads Deming, an eminent quality guru, showed how the majority of performance problems can be attributed to how an organization is designed and managed - its business system. Organizations without values, a strategy and well-documented processes typically suffer from employee problems, quality issues, customer dissatisfaction issues, and an inability to unlock their real profit potential because they are constantly "fire-fighting" self-inflicted problems. Click here for more details...

I can establish a Target Operating Model for your organisation, based on your business strategy. This shows how business processes, organisation, and systems line up in order to fit the organisation to its environment and to deliver value for your customers.

From your core business processes, the "value streams" where customer value is created, and where costs are incurred, I can diagnose where there is under-performance, which allows the scope and agenda for change to be set.

Focussing on the gap between where you are and where you need to be, I can draw on techniques from "industrial strength" approaches such as Lean, Six Sigma, TQM, Theory of Constraints and Systems Thinking to plan specific tactical and strategic improvement initiatives. I always use techniques tailored to your particular circumstances rather than bend your problems to one approach or philosophy. Click here for more details...

Your workflows are the myriad of everyday, step-by-step, administrative processes that make your company tick. I can take processes from your target operating model and configure a workflow application to route work packages automaticallyto who is responsible for each action. Click here for details of the four-phase approach I use:
• Framing and Scoping
• Analysis and Design
• Implementation
• Deployment